IZEL

Half your year is already written.
Make the rest intentional.

It’s not too late to live this year with intention. Choose a word. Create a vision for the life you want. Then let Izel help you live it — and remember the moments that shape it.

You talk. It does the connecting.

Start free trial See how it works

30-day free trial. No payment details required. Then €5.75/mo billed annually.

9:41

Courage

Wednesday, June 18

Today I feel alive

“Today you move with intention — grounded, present, and entirely yours.”

You set 3 runs this week — lace up today?

+1
Nudge

You said creativity mattered — and look what you did this week.

Noticed

Your Health score rose 2 pts since you started running.

This Week’s Focus

Submit proposal
Run 3 times 2/3
Call the accountant
Rituals 2/4
Recent Wins View all →
Spoke up in the team meeting Career
Morning run, 5km Health

You talk. It does the connecting.

The more you show up, the more it reflects.

Izel gets sharper the more you show up. Quiet nudges keep your word in front of you. Patterns surface. Your year writes itself — in your words, your moments, and the choices you make.

Nudge

Word · Bold moves

Growth · Mirror threading

Vision · Bold moves

A notebook keeps your words. Izel keeps you to them.

Izel doesn’t just help you plan your year. It helps you notice and remember the moments that make it yours.

Izel interacts. Everything you say gets tied to your word, your goals, and the life you said you wanted. So on a quiet Sunday it can tell you something a blank page never will: where you’re living it, where you’ve drifted, and the moments that shaped the journey.

You're not starting over. You're starting now.

30-day free trial. No payment details required.
You won’t see a paywall until after two weekly reflections — because you should feel the value before you pay for it.

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Annual

€5.75/mo

€69 billed annually

Monthly

€9.99/mo

Billed monthly

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Before you decide

What's a "Word of the Year" and why would I pick one?

It's a single word that becomes your filter for decisions all year — think "courage" or "spacious" or "build." Instead of a list of resolutions you'll forget by February, you have one compass point. Izel can help you find yours through a guided voice conversation where you talk about what matters right now, and the AI listens for recurring themes and helps you choose a word that captures them. Most people are surprised how fast it clicks.

I already journal in Notes / Day One / a paper notebook. Why would I switch?

You wouldn't switch — you'd add a layer your journal can't do. When you capture something in Izel, it sorts it for you — win, bold move, reflection, todo — and ticks any quarterly goals it relates to. After a few weeks, it starts surfacing patterns you'd never catch skimming back through pages — like "boundaries came up three weeks in a row" or "four of your bold moves were in areas you used to avoid." A journal stores your words. Izel reads them back to you.

I don't want to talk to my phone.

Then type. Everything in Izel works with text — voice is just the fastest path for most people. That said, the voice features aren't "talk to an AI assistant." You're recording what happened in your day or describing who you're becoming. It's more like a voice note to yourself that the app actually understands.

How does the AI work? Is it going to psychoanalyse me?

Hard rule: Izel's AI reflects, it never interprets. It uses your own words, your own data, your own patterns — and mirrors them back. It won't tell you why you feel a certain way or suggest what your childhood might have to do with it. When it generates your Weekly Mirror, every line is drawn from things you actually said that week. Think of it as a very attentive listener with a good memory, not a therapist.

How much time does this actually take?

Daily capture is under a minute — you speak or type what happened and you're done. The Weekly Reset on Sundays runs 5–10 minutes: celebrate your wins, reflect on your word, set a few intentions for next week. That's it. There's no daily streak, no guilt mechanic, nothing that punishes you for skipping a day.

It's the middle of the year. Isn't it too late to start?

Your year starts when you decide it does. Pick your word now, set goals for this quarter, and start capturing. The app works in quarterly cycles anyway — so starting in June means you'll have a full quarter of data by September, with Insights and your first Becoming Timeline unlocking naturally. Some of the best words come from people who've already had six months of lived experience to draw from.

What actually happens on Sunday?

You open the Weekly Reset — it takes 5–10 minutes. You review your wins and celebrations from the week, reflect on how your word showed up, and set intentions for the week ahead. When you finish, Izel generates your Weekly Mirror: a short, poetic reflection written entirely from your own words and data. People say it's the moment the app clicks — seeing your week reflected back in a way you wouldn't have written yourself, but that's unmistakably you.

What if I miss a week? Or three?

Nothing breaks. There's no streak to lose, no progress bar that resets. When you come back, your word is still there, your goals are still there, and you pick up where you are. Izel is built around the assumption that life gets in the way — it's a rhythm you return to, not a chain you maintain.

Where does my data go? Who can see what I write?

Your data is stored securely and is yours alone — no one at Izel reads it, and it's never used to train AI models. Voice recordings are transcribed and discarded. The AI processing happens only to generate your personal reflections, patterns, and mirrors. You can export or delete your data at any time.

What happens after the free trial?

You get 30 days free — no credit card, no payment details, no gotcha. The paywall only appears after your second Weekly Reset, so you'll have actually used the core loop before you ever see a price. After that, it's €5.75/mo on the annual plan (€69/year) or €9.99/mo if you prefer monthly. Everything you captured during the trial stays yours either way.

IZEL

This is your year.
Make sure you actually live it.

Build a life you’ll love remembering.

Your intentions, finally kept.

Start free trial

30-day free trial. No payment details required.